Jesse Estes is a London-based brand ambassador, author and former bartender. He has worked behind the bar at establishments like The Lonsdale, Green & Red, All Star Lanes, Callooh Callay, and The Luggage Room, as well as performing guest bartending shifts around the world. He has won a number of cocktail competitions and regularly acts as a judge and chairman for various cocktail competitions and spirits awards including Drinks International’s International Spirit Challenge and the Tequila Masters.

In 2013, Jesse developed the bar program for London’s first ‘agavería’ – a bar specializing in agave spirits – El Nivel. That same year, Jesse was named one of London’s Best Bartenders by Huffington Post.  He is often consulted as an expert on agave spirits, and has been interviewed or featured in publications such as: Imbibe, Esquire, Shortlist, The Spirits Business, Forbes and Drinks International, among others. In 2019, Jesse was one of the first people to sit the WSET Level 3 in Spirits, which he passed with Merit.

Jesse is now the Global Brand Ambassador for Tequila Ocho and can be found leading seminars, tastings, and masterclasses on tequila and other agave spirits across the world. He is also the author of two cocktail books, Tequila Beyond Sunrise and From Dram to Manhattan, and regularly contributes articles to trade publications.