HOW THE EXHIBITION HUB WORKS?
The Exhibition Hall is a central component of the World of Spirits Virtual Expo 2021. Exhibitors from various categories can exhibit virtually and connect with consumers, drinks professionals and related buyers globally.
AS AN EXHIBITOR WHAT CAN I EXPECT FROM THE WORLD OF SPIRITS VIRTUAL EXPO?
Plenty. As in plenty of ‘foot’ traffic. The Expo is open to consumers, spirits professionals, wholesaler and retail buyers and sellers from all over the world. A buyer in, say, Auckland in New Zealand; a retailer in Athens; a whisky influencer in Shanghai; or any consumer interested in spirits or cocktails can pop in to check out your stand after registering.
And you’ll know exactly who wants to ‘see’ you. Remember, they don’t pay a cent, all they have to do is register their details on your stand to visit.
Our team will be working intensively in the months before the Expo to ensure maximum attendance by consumers and trade visitors alike. You will also be able to incentivise visits through intensive pre-Expo marketing, promotions and correspondence.
SO I CAN ACCESS THE VISITORS DIRECTLY? CAN I CONNECT WITH THEM THROUGH THE VIRTUAL EXPO SYSTEM?
Yes, you will know exactly who is coming, set up meetings and of course engage with them via your stand for 30 days after the live show concludes – and then hopefully long into the future.
WHAT CAN I SHOW THEM?
Whatever you like. New launches, prototypes, videos, pdfs, you name it. In multiple languages too. And you can make appointments and host live chats throughout the live part of the show.
WHAT KIND OF STANDS ARE AVAILABLE IN THIS BRAVE VIRTUAL WORLD?
There are several options available (Platinum, Gold, and Silver), all highly cost effective, with early bird rates starting at US$7,500 and ranging through US$15,000 to US$25,000 (size, number of virtual touchpoints and positioning of stand being the key differentiators). You will have no costs relating to travel, hotels, entertainment, taxis etc. No stress, and no lost time away from the office. There is also no expensive physical stand construction, operational expense, dismantling, logistics and storage whatsoever. Oh, and you get free advertising in the official Expo Guide.
THAT SEEMS VERY REASONABLE
It is. It covers registration, your own Account Manager (provided by our official Virtual Stand & Experience Partner, Retail, Marketing & Design agency FILTR) to guide you through all the technical aspects (they are not complicated) and your Virtual Stand & Experience creation.
IF I NEED ANY ADDITIONAL SERVICES, ARE THEY AVAILABLE?
Yes, FILTR offers a range of PR and communications services, for example preparing multi-lingual promotional materials and ensuring your collateral is appropriate. You can talk to them about any additional curated needs you may have as well. We also have preferred video partners who can create striking presentation material, and several other excellent PR and communications services providers.
Each of the exhibition halls will be themed to reflect 10 core categories:
HOW CAN VISITORS FIND MY STAND?
An intricate digital directory of all brands, companies and services exhibiting will be available to all visitors, both trade and consumer. Visitors will be able to filter the directory by region, product category, brand or producer, as well as more specific categories such as organic status, raw materials or sustainability. Visitors can then favourite the products and stands they wish to visit to their own personal dashboard.
WILL THERE BE OPPORTUNITIES FOR VISITORS TO TASTE LIQUID?
We realise one of the most important aspects of attending a spirits exhibition is being able to actually taste the liquid on offer. We’re working with our partners to enable delivery of select samples to visitors ahead of the event. Of course, exhibitors are welcome to personally ship samples to any delegates and consumers that register.
Exhibitors can choose from three packages: